Yamaha

About Yamaha Corporation

The Yamaha Corporation (ヤマハ株式会社, Yamaha Kabushiki Gaisha) (TYO: 7951) is a multinational corporation and conglomerate based in Japan with a wide range of products and services, predominantly musical instruments, motorcycles, power sports equipment and electronics.

Yamaha Corporationヤマハ株式会社

Type	Public (TYO: 7951)
Industry	Conglomerate
Founded	October 12, 1887
Headquarters	Hamamatsu, Shizuoka prefecture, Japan
Key people	Torakusu Yamaha, founder
Products	Musical instruments, Audio/Video, Electronics, Computer related products, automobiles, Vehicle Engines, Personal water craft, golf clubs
Revenue	4.676 billion US$ (March 31, 2009)
Operating income	140.95 million US$ (March 31, 2009)
Net income	(209.87) million US$ (March 31, 2009)
Employees	26,803 (March 31, 2009)
Website	Yamaha.com

History

Yamaha was established in 1887 as a piano and reed organ manufacturer by Torakusu Yamaha as Nippon Gakki Company, Limited (日本楽器製造株式会社, Nippon Gakki Seizō Kabushiki Gaisha) (literally Japan Musical Instrument Manufacturing Corporation) in Hamamatsu, Shizuoka prefecture and was incorporated on October 12, 1897. The company's origins as a musical instrument manufacturer is still reflected today in the group's logo—a trio of interlocking tuning forks.

After World War II, company president Genichi Kawakami repurposed the remains of the company's war-time production machinery and the company's expertise in metallurgical technologies to the manufacture of motorcycles. The YA-1 (AKA Akatombo, the "Red Dragonfly"), of which 125 were built in the first year of production (1958), was named in honor of the founder. It was a 125cc, single cylinder, two-stroke, street bike patterned after the German DKW RT125 (which the British munitions firm, BSA, had also copied in the post-war era and manufactured as the Bantam and Harley-Davidson as the Hummer). In 1959, the success of the YA-1 resulted in the founding of the Yamaha Motor Co., Ltd.
Yamaha has grown to become the world's largest manufacturer of musical instruments (including pianos, "silent" pianos, drums, guitars, brass instruments, woodwinds, violins, violas, celli, vibraphones and saxophones), as well as a leading manufacturer of semiconductors, audio/visual, computer related products, sporting goods, home appliances, specialty metals and industrial robots.^{[citation needed]}
In October 1987, on its 100th anniversary, the name was changed to The Yamaha Corporation.
In 1989, Yamaha shipped the world's first CD recorder.^{[chronology citation needed]} Yamaha purchased Sequential Circuits in 1988^{[chronology citation needed]} and bought a significant share (51%) of competitor Korg in 1989–1993.
In 2002, Yamaha closed down its archery product business that was started in 1959. Six archers in five different Olympic Games won gold medals using their products.
It acquired German audio software manufacturers Steinberg in January 2005, from Pinnacle Systems.
In July, 2007, Yamaha bought out the minority shareholding of the Kemble family in Yamaha-Kemble Music (UK) Ltd, Yamaha's UK import and musical instrument and professional audio equipment sales arm, the company being renamed Yamaha Music U.K. Ltd in autumn 2007. Kemble & Co. Ltd, the UK piano sales & manufacturing arm was unaffected.
On December 20, 2007, Yamaha made an agreement with the Austrian Bank BAWAG P.S.K. Group BAWAG to purchase all the shares of Bösendorfer, intended to take place in early 2008. Yamaha intends to continue manufacturing at the Bösendorfer facilities in Austria. The acquisition of Bösendorfer was announced after the NAMM Show in Los Angeles, on January 28, 2008. As of February 1, 2008, Bösendorfer Klavierfabrik GmbH operates as a subsidiary of Yamaha Corp.
Yamaha Corporation is also widely known for their music teaching programme that began in the 1980s.
Yamaha electronic pianos continue to be a successful, popular and respected product. For example the Yamaha YPG-625 was given the award "Keyboard of the Year" and "Product of the Year" in 2007 from The Music and Sound Retailer magazine .

yamaha-fino-scooter.

Other companies in the Yamaha group include:

• Bösendorfer Klavierfabrik GmbH, Vienna, Austria.
• Yamaha Motor Company
• Yamaha Fine Technologies Co., Ltd.
• Yamaha Livingtec Corporation
• Yamaha Metanix Corporation
• Yamaha Pro Audio

Corporate mission

Kandō (感動) is a Japanese word, used by Yamaha to describe their corporate mission. Kandō in translation describes the sensation of profound excitement and gratification derived from experiencing supreme quality and performance.

Star Motorcycles

Star Motorcycles is a US-specific brand of cruiser motorcycles. It is a wholly owned subsidiary of Yamaha Motor Company and is used on Yamaha's cruiser motorcycles.

History

2006 Yamaha Royal Star Venture

 In 1994 Yamaha announced the creation of Star Motorcycles, a new standalone brand name for its cruiser series of motorcycles in the American market. Although a separate brand, Star motorcycles will continue to be sold at Yamaha dealerships. In other markets the same bikes will still be sold as Yamahas. In 2006 The brand was expanded to being its own company, although Yamaha still handles production and distribution. The brand is operated out of the Yamaha America offices in Cypress California; the motorcycles are designed in the United States.

Models List

• Royal Star
  • Royal Star Tour Deluxe
  • Royal Star Venture
• Stratoliner
  • Stratoliner Delux
  • Stratoliner
  • Stratoliner S
• Roadliner / XV1900
  • Roadliner / XV1900A
  • Roadliner Midnight
  • Midnight Star
  • Roadliner S / XV1900AS
  • Raider

Yamaha XV1600A Wildstar/Roadstar

• Road Star
  • Road Star
  • Road Star S
  • Road Star Silverado
  • Road Star Silverado S
• DragStar / V-Star / XVS
  • DragStar 250 / V Star 250 XVS250
  • DragStar 650 / V Star Classic XVS650A
  • DragStar 650 / V Star Custom XVS650
  • DragStar 650 / V Star Silverado
  • DragStar 950 / V Star 950
  • DragStar 950 Tourer / V Star 950 Tourer
  • DragStar 1100 / V Star 1100 Classic XVS1100A
  • DragStar 1100 / V Star 1100 Custom XVS1100
  • DragStar 1100 / V Star 1100 Silverado
  • V Star 1300 / XVS1300A
      Stryker
  
  • Warrior
    • Midnight Warrior
    • Warrior
  • V-Max
  
  
  
  • V Star 1300 Tourer
• Stryker
• Warrior
  • Midnight Warrior
  • Warrior
• V-Max